What is a quality of earnings report in due diligence?
A quality of earnings (QoE) report is an independent analysis, usually performed by an accounting or transaction-advisory firm, of how real and durable a company's profits are. It's a core part of due diligence: rather than just checking whether the books follow accounting rules (an audit's job), a QoE asks whether the earnings are recurring, sustainable, and an accurate picture of the cash the business actually generates.
A QoE digs into revenue quality (recurring vs. one-time), gross-margin trends, customer concentration, working-capital needs, accounts-receivable aging, and — most importantly — the add-backs and normalizations that turn reported profit into 'adjusted EBITDA.' That adjusted EBITDA figure matters enormously, because the purchase price is usually a multiple of it.
For sellers, the QoE effectively sets your price and can make or break the deal. A buyer typically commissions a buy-side QoE after the letter of intent is signed; if it uncovers unsupported add-backs or shrinking margins, the buyer may re-trade (lower the offer) or walk. Many sellers now commission their own sell-side QoE before going to market to validate their numbers, defend their add-backs, and avoid surprises that stall the process.
You can prepare by keeping clean accrual-based books, documenting every add-back with evidence, and reconciling bank statements to your P&L well before diligence starts. A PE process typically runs about four to six months from LOI to close, and a clean QoE keeps that timeline on track. DealSeam introduces owners to qualified buyers where there's a fit; the buyer's diligence team and your own advisors handle the QoE.
Related questions
Who pays for a quality of earnings report?
Usually the buyer commissions and pays for a buy-side QoE during diligence. Sellers sometimes commission their own sell-side QoE before going to market to validate and defend their numbers.
Is a QoE report the same as an audit?
No. An audit checks whether financial statements comply with accounting standards; a QoE focuses on whether earnings are recurring, sustainable, and an accurate reflection of the cash the business truly generates.
What is adjusted EBITDA in a QoE?
It's reported EBITDA normalized for one-time, non-recurring, or owner-specific items (add-backs) — the cleaned-up earnings figure the purchase-price multiple is applied to.
When does a QoE happen in a sale?
Typically after a letter of intent is signed, during confirmatory due diligence before closing. A PE process usually runs about four to six months from LOI to close.
How can sellers prepare for a QoE?
Keep clean accrual-based books, document every add-back with evidence, and reconcile bank statements to your P&L. Consider a sell-side QoE so problems surface early rather than mid-deal.
Sources & methodology
- •DealSeam guide: How to Sell a Business
- •DealSeam guide: Sell to Private Equity
- •DealSeam guide: Business Valuation
This is general educational information, not legal, tax, or financial advice. Consult a qualified CPA and M&A attorney about your specific situation.
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