Sell Your Business/Marketing/GeorgiaLast updated: October 5, 2026

Sell Your Marketing Agency in Georgia

Quick Answer
Marketing agencies in Georgia typically sell for 4x-8x EBITDA, or 2x-5x SDE for smaller owner-operated marketing agencies, per DealSeam's industry benchmarks. The Census Bureau counts 412 advertising agencies in Georgia, ranking 9th of 50 states, and 69% of them have fewer than five employees. The largest groups buying marketing agencies nationally include Omnicom (Public), Publicis Groupe (Public) and Accenture Song (Public). We have recorded four named marketing acquisitions in Georgia, most recently Metaleap Creative by Yes& (Mar 2026).
2x-5x
typical SDE multiple
412
establishments in Georgia (Census 2023)
69%
have fewer than 5 employees

Who is buying marketing agencies in Georgia

Named marketing acquisitions we have recorded in Georgia

  • Metaleap Creative, acquired by Yes&
    Family-owned buyer · Announced Mar 2026 · Atlanta, GA · Source ↗
  • Cardinal Digital Marketing, acquired by Power Digital (Court Square Capital Partners)
    Private-equity-backed buyer · Announced Jan 2026 · Atlanta, GA · Source ↗
  • Hothouse, acquired by Yes&
    Family-owned buyer · Announced Jun 2025 · Atlanta, GA · Source ↗
  • Fitzco, acquired by Burrell Communications Group (FVLCRUM Funds-led consortium)
    Private-equity-backed buyer · Announced Apr 2025 · Atlanta, GA · Source ↗
PlatformOwner / backerTypeHeadquartersScale
OmnicomPublic (NYSE: OMC)Strategic / publicNew York, NYOver 5,000 clients in more than 70 countries (2024 figure, before the Interpublic deal)Source ↗
Publicis GroupePublic (Euronext Paris, CAC 40)Strategic / publicParis, FranceAround 114,000 professionals in over 100 countriesSource ↗
Accenture Song (Accenture)Public (NYSE: ACN)Strategic / publicDublin, IrelandApproximately 786,000 people serving approximately 9,000 clientsSource ↗
HavasPublic (Euronext Amsterdam)Strategic / publicPuteaux, FranceNearly 23,000 people in over 100 countriesSource ↗
StagwellPublic (NASDAQ: STGW)Strategic / publicNew York, NYSpecialists in 45+ countriesSource ↗
Real ChemistryNew Mountain Capital (single-asset continuation vehicle)Private equityNew York, NYAbout 2,000 employees (PitchBook, 2026); main hubs include Boston, Chicago, New York, San Francisco, London and SingaporeSource ↗
Hawke MediaFounder Erik Huberman (founder-led, bootstrapped; no private equity backing)Strategic / family-ownedSanta Monica, CA23 agencies acquired in 10 yearsSource ↗
BrainlabsFalfurrias Capital PartnersPrivate equityLondon, UKOver 1,000 team membersSource ↗
WpromoteZMCPrivate equityEl Segundo, CAManages more than $3 billion in client media spendSource ↗
Power DigitalCourt Square Capital PartnersPrivate equitySan Diego, CAAbout 900 employees (Feb 2026)Source ↗
Meet The PeopleInnovatus Capital PartnersPrivate equityNew York, NY12 brands and 850+ employees across North AmericaSource ↗
TombrasTombras family (family-owned; no outside investment)Strategic / family-ownedKnoxville, TNNearly 600 employees worldwideSource ↗
Mod OpAlterna Equity PartnersPrivate equityMiami, FLBased in Miami, with offices in 11 other cities including New York, Los Angeles, Dallas and Toronto (Dec 2024)Source ↗
Yes&Independent, founder-led (Robert W. Sprague, founder and CEO)Strategic / family-ownedAlexandria, VARemote staff in 32 states and three countries (Jun 2025)Source ↗
OuterBoxWILsquare CapitalPrivate equityCopley, OHOver 1,200 clients nationwideSource ↗
LevelDubin ClarkPrivate equityPittsburgh, PAAbout 250 people combined after the BAM Strategy deal (Oct 2025)Source ↗
Gravity GlobalElysian Capital (Fund III)Private equityLondon, UKNot disclosedSource ↗
Walker SandsMountaingate Capital (majority)Private equityChicago, ILMore than 250 employees including RevPartners (Jun 2026); offices in Chicago, Seattle and BostonSource ↗
Drake CooperEmployees (100% employee-owned)Employee-owned (ESOP)Boise, IDNearly 100 full-time employees; offices in Boise and Los AngelesSource ↗
Interluxe GroupMountaingate CapitalPrivate equityNew York, NYMore than 200 team members across North America and Europe (Jun 2026)Source ↗
OneMagnifyCrestview PartnersPrivate equityDetroit, MIMore than 700 marketing, creative, technology, analytics and AI experts (Feb 2025)Source ↗

Ownership verified October 6, 2026. See every platform's recent deals in the Marketing roll-up tracker →

How many advertising agencies are in Georgia

The Census Bureau counted 412 advertising agencies in Georgia in 2023, ranking 9th of 50 states. 69% had fewer than five employees and 90% had fewer than 20. 16 had 50 or more.

EmployeesEstablishmentsShare
Fewer than 528569%
5 to 95313%
10 to 19348%
20 to 49246%
50 or more164%

This counts advertising agencies (NAICS 541810). Public relations and media buying agencies are counted separately.

Source: U.S. Census Bureau, County Business Patterns 2023 ↗ (NAICS 541810). An establishment is a single physical location, so an owner with three locations counts three times.

What a marketing agency in Georgia is worth

Marketing agencies typically sell for 4x-8x EBITDA, or 2x-5x SDE for smaller owner-operated marketing agencies, with most deals in the $300K - $8M range. These are industry-wide benchmarks, reviewed July 2026, not an appraisal of your agency.

What buyers pay more for

  • +Retainer-based revenue
  • +Diversified services
  • +Team depth
  • +Niche specialization

What buyers discount

  • -Project-based work only
  • -Client concentration
  • -Owner as creative lead
  • -No recurring revenue

How selling through DealSeam works

01

A confidential conversation

We learn about your agency and what you want from a sale. Nothing is listed publicly.

02

Introductions where there is a fit

Where a qualified buyer fits your agency, we introduce you, and only after you approve it.

03

You decide

You choose whether to go further, on your own timeline. Sellers pay nothing; the buyer pays our fee if a deal closes.

Selling a marketing agency in Georgia: common questions

How much is a marketing agency in Georgia worth?

Marketing agencies typically sell for 4x-8x EBITDA, or 2x-5x SDE for smaller owner-operated marketing agencies, with most deals in the $300K - $8M range. Buyers tend to pay more for retainer-based revenue, diversified services, team depth and niche specialization, and less where they see project-based work only, client concentration, owner as creative lead and no recurring revenue. These are industry-wide ranges, not an appraisal of your agency.

Who is buying marketing agencies in Georgia?

Recent named deals in Georgia include Metaleap Creative (acquired by Yes&, Mar 2026), Cardinal Digital Marketing (acquired by Power Digital, Jan 2026) and Hothouse (acquired by Yes&, Jun 2025). Nationally, the largest groups consolidating marketing agencies include Omnicom (Public), Publicis Groupe (Public) and Accenture Song (Public); 12 of the 21 platforms we track are private-equity-backed.

How many advertising agencies are there in Georgia?

The Census Bureau's County Business Patterns counted 412 advertising agencies in Georgia in 2023, ranking 9th of 50 states. 69% had fewer than five employees, 90% had fewer than 20, and 16 had 50 or more. This counts advertising agencies (NAICS 541810). Public relations and media buying agencies are counted separately.

Does it cost anything to sell through DealSeam?

No. Sellers pay nothing. When a deal closes, the buyer pays DealSeam's fee. There is no listing fee and no retainer.

Will my employees or customers find out I'm thinking about selling?

No. Nothing is listed publicly, and your details go to a buyer only after you approve that introduction.

Thinking about selling your marketing agency?

DealSeam works confidentially with owners to understand their options and, where there's a fit, introduces them to qualified buyers, at no cost to sellers.

Talk to us about your Georgia agency

Tell us how to reach you and we'll start a confidential, no-obligation conversation.

Confidential, and free for owners — we're paid by buyers. Prefer to lead with the numbers? Tell us about the business.

Sources

Valuation multiples are DealSeam's industry benchmarks, reviewed July 2026. Establishment counts are from the U.S. Census Bureau, County Business Patterns 2023 (NAICS 541810). Platform ownership comes from each platform's own or press sources, verified October 6, 2026. Named acquisitions are the deals we have recorded from public announcements, each linked to its source; they are not every deal in the state. Ownership in this sector changes often. None of this is investment, legal or tax advice.